This Festival Feeling

Campaign Objectives

To raise awareness of the publication and website.

Strategy

The campaign was targeted to people in the ABC1 group. Trains were a great place to advertise as people not only have the time to read the advert but through wi-fi, mobile internet etc, were able to visit our website and subscribe to the publication whilst on the train.

Media Mix

Traincards only

Weight

1000 panels

Timings

September - October 2009

Results:

Being a light weight campaign, the results have exceeded all expectations. We have added several hundred new subscribers to our database and traffic to the site has been incredible. I have actually sat on a train and listened to a group of people discussing the advert and my publication.

“Thank you KBH - I would certainly use your services again for any future advertising campaign.”

Leon Wingham, Managing Director of Red Chilli Publishing