MaxiMuscle

Campaign Objectives

To build awareness, support London underground advertising and ultimately drive sales.

Strategy

the Maximuscle campaign targeted young affluent consumers on their down time to and from work. It required us to educate the consumer and build a good level of coverage and frequency.

Weight

Square Only Package of 4,000 panels (per burst)

Timings

2 weeks in January & 2 weeks in June 2009

Results

Traincards have helped Maximuscle achieve record breaking sales months in June and July 2009 whilst pushing the brand awareness levels in London up by 36%

"Traincards helped us build coverage & frequency against a young affluent audience during the quieter part of their daily commute. The high dwell times gave us a platform to build consumer trust and portray the benefits of taking Maximuscle”

Tom Bailey, Senior Account Manager, Total Media