Target Audience

Demographics

Train Interiors

• 2.6 million frequent rail users in the London & South East region use the train 1+ times every month
• Four out of every 5 of these passengers are ABC1, with 48% AB
• 69% use rail for work or business
• 45% are aged between 25-44 yrs

Source: TGI 2009

Mobility

Train Interiors

• Frequent rail users spend on average 3½ hours each week on trains
• 1.5m own a car, with 58% driving 6,000 miles or less on average p.a.
• 1.6m use the London Underground at least once each month
• 72% have travelled by air in the past 12 months

Source: TGI 2009

Affluence

Train Interiors

• At £28,641, the average frequent rail users personal income is 65% above the national average
• 39% have a personal income of £30,000+ p.a.
• The average family income of frequent rail users is £42,873, 52% above the national average
• 37% live in a household with a family income of £50,000+ p.a.

Source: TGI 2009

Products and Brands

Train Interiors

• 94% of frequent rail users own a mobile phone
• 74% own a car, with 37% owning 2 or more cars
• 63% go on holiday twice or more each year, 27% spent £1,000 or more on their last holiday
• 40% regularly do their main shopping at Sainsburys, more likely to top up at Tesco and Marks & Spencer

Source: TGI 2009