Taxi advertising
Key benefits
- Every week 10.4 million adults in Britain see advertising on the outside of taxis; another 2.7 million people see advertising inside taxis
- proven format for reaching attractive audiences in city centre and retail locations
- strong coverage of business, leisure and shopper profiles
- geographic selectivity for targeted campaigns
- accountable and independently verifiable
Reaching Consumers on the Move
With sites on thousands of taxis operating in the UK's busiest city centre and retail locations, KBH provide high quality taxi advertising displays that reach attractive audiences efficiently.
Spending up to 90% of their time in retail and business areas, taxis are the only truly mobile outdoor advertising medium. Travelling wherever passengers take them - including areas where other media struggle to get noticed - taxi advertising displays are presented at eye level to guarantee impact on the street.
Affluent Audiences
TGI estimate that taxi advertising is seen by more than 10.4 million people each week, comprising a diverse range of metropolitan audiences with upmarket characteristics - from 16-34 adults to ABC1 shoppers, business leaders to visitors and tourists.
Flexible Formats
Advertisers can choose from a range of formats (Liveries, Supersides, Megasides and Interiors) or combine any of these for maximum impact. Our taxi advertising packages are available on a national, regional and local basis, and can be further tailored towards short bursts of activity (minimum 1 month) or longer periods of up to a year. Alternatively campaigns can be tailored for promotions around specific areas and events.
Cost Effective Solutions
With consumers becoming increasingly mobile, taxi advertising continues to deliver one of the lowest cost per thousand (CPT) of all the main media.
Promotional Support
KBH can add value to your investment in taxi advertising using PR tools to heighten the profile of campaigns. For example, complimentary journeys can be arranged for VIP's, a high profile fleet can be assembled outside a major event or we can brief drivers to stimulate positive word-of-mouth about the adverts and brands on their taxis.
Taxi Advertising Innovations
We're renowned for developing innovative ideas for taxi advertisers, adding experiential elements to campaigns which enhance the passenger experience inside the cab. In 2008, we'll be providing even more great opportunities for advertisers to build engagement into their brand message, with bespoke promotions featuring competitions, sampling, PR, games and digital enhancements. To find out more about these exciting opportunities, please contact Martin Kelway-Bamber