KBH Transport Media

Taxi Advertising

Audience Profiles

Consumption of other media...
KBH Taxi Audience

TV Viewing Habits

49% are light TV viewers, watching
less than 15 hours TV each week
KBH Taxi Audience

Radio Listening Habits

50% listen to commercial radio for
less than 1 day a week/never listen
KBH Taxi Audience

Newspaper Readership Habits

Most likely to read the Metro, The Independent, The Guardian or The Times
KBH Taxi Audience

Bus Advertising

40% have seen advertising inside
a bus in the past week
KBH Taxi Audience

Online Habits

52% access the internet every
day/most days
KBH Taxi Audience

Cinema Habits

More likely to visit the cinema 2 or 3 times a month

Taxi Exteriors

  • 10.4 million adults in Britain see advertising on the outside of taxis every week
  • 3 out of every 5 viewers are ABC1, over a quarter are AB
  • 54% are aged between 15-44

Taxi Interiors

  • 2.7m adults see advertising inside taxis every week
  • 3 out of every 5 viewers are ABC1, around a third (34%) are AB
  • 63% are aged between 15-44

Taxi Exteriors

  • 20% of people who have seen advertising on the outside of taxis in the past week do not own a car
  • 57% have travelled by air in the last 12 months

Taxi Interiors

  • Over 5 million adults in Britain have taken a trip by taxi in the past week
  • More than 2 million people regularly use taxis (1 or more times every week)
  • People living in households without a car made over three and a half times as many trips by taxi than people in households with a car

Taxi Exteriors

  • The average personal income of people who have seen advertising on the outside of taxis in the past week is £19,786
  • 1.7m have a personal income of over £30,000 p.a.
  • The average family income is £30,289
  • 1.5m live in a household with a family income of over £50,000 p.a.

Taxi Interiors

  • The average personal income of people who have seen advertising on the inside of taxis in the past week is £22,527, more than 30% above the national average
  • 22% have a personal income of over £30,000 p.a.
  • The average family income is £32,961
  • 19% live in a household with a family income of over £50,000 p.a.

Taxi Exteriors

  • 49% take a holiday or short-break abroad each year
  • Significantly more likely than the average GB resident to be on a Pay Monthly contract
  • 39% do their main shopping at Tesco, but more likely to top up at Marks & Spencer

Taxi Interiors

  • 46% take a holiday in Great Britain each year
  • 26% use mobile phone services provided by O2
  • Most likely to do their main shopping at Marks & Spencer and Sainsburys
Source: GB TGI 2007 Q3 (April 2006 - March 2007)