Train Advertising
Key benefits
- over 800 million passenger journeys each year
- high coverage and frequency of ABC1 commuters in London and the South East
- captive environment which delivers one of the best dwell times in outdoor at 22 minutes
- line-by-line route selectivity for precise targeting
- efficient solus or support media
- accountable and verifiable
Advertising On Trains
With over 40,000 advertising sites on trains operating throughout London and the South East each day, KBH provide high quality advertising opportunities which reach large, affluent audiences efficiently. Train advertising delivers exceptionally strong frequency with many passengers engaged in repetitive commuting behaviour.
Growing Audience
Rail travel is more popular today than it has been for decades. Passenger traffic is rising fast, especially in the South East, where 1.8 million passenger journeys are now made in and out of London every weekday, an increase of 300,000 journeys a day over 2000*.
Young, Affluent Profiles
Traincards deliver precise targeting of upscale demographic profiles. From the massive commuter audience to leisure travellers, shoppers and tourists, in-train advertising reaches audiences with a heavy bias towards ABC1 groups and 25-44 age profiles.
Fresh Display Environments
Large-scale investments in the UK rail network continue to transform the passenger experience. Nearly 40% of train rolling stock will be replaced by 2008, mainly on London commuter routes**. With our sleek display units enhancing the quality of the presentation, impact is guaranteed.
Flexible Packaging Solutions
Our packages are designed to bring the advantages of quality display environments and a growing audience to advertisers. We offer flexible planning and buying solutions which suit a range of communication objectives.
Prove It
We can help you measure the effectiveness of your campaign through our pre and post campaign research service TRACE (Traincard Research and Campaign Evaluation). Each TRACE survey - conducted by Clark Chapman, an independent MRS accredited research agency - measures consumers exposure to advertising campaigns inside trains in terms of:
- spontaneous and prompted ad awareness
- campaign recognition
- message comprehension
- attitudes towards advertisement
- persuasion and intention to purchase product/service
Artwork Resizing Service
We provide resizing services to clients purchasing traincard packages across our network of Train Operating Company's. Our highly experienced team will work with your agency to resize artwork to the required print specifications and help make sure your creative always works with the medium. For more details about this service, please contact us.
* Source: Department for Transport Nov 2006
** Source: Department for Transport Nov 2003