Train Advertising
Audience Profiles
TV Viewing Habits
50% watch TV for less than 15 hours each week. 44% watch less than 2 hours a day
Radio Listening Habits
Only 27% listen to commercial radio for more than 5 hours a week
Newspaper Readership Habits
41% read a paper every dayMost likely to read Guardian, The Times, Metro and/or Evening Standard
Bus Advertising
75% have seen an ad on the outside of a bus in the last week
Online Habits
76% use the internet every day/most days
Cinema Habits
23% visit the cinema once a month or moreTrain Interiors
- 2 million frequent rail users in the London & South East region use the train 1+ times every month
- Four out of every 5 of these passengers are ABC1, with 49% AB
- 69% use rail for work or business
- 49% are aged between 25-44 yrs
Train Interiors
- Frequent rail users spend on average 3½ hours each week on trains
- 1.5m own a car, with 58% driving 6,000 miles or less on average p.a.
- 1.2m use the London Underground at least once each month
- 72% have travelled by air in the past 12 months
Train Interiors
- At £28,641, the average frequent rail users personal income is 65% above the national average
- 39% have a personal income of £30,000+ p.a.
- The average family income of frequent rail users is £42,873, 52% above the national average
- 37% live in a household with a family income of £50,000+ p.a.
Train Interiors
- 94% of frequent rail users own a mobile phone
- 74% own a car, with 37% owning 2 or more cars
- 63% go on holiday twice or more each year, 27% spent £1,000 or more on their last holiday
- 40% regularly do their main shopping at Sainsburys, more likely to top up at Tesco and Marks & Spencer
Source: GB TGI 2007 Q3 (April 2006 – March 2007)